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By 1974, Pepsi also grew globally and became the first American company to be manufactured and marketed in the Soviet Union. Pepsi purchased the Mountain Dew brand in 1964 and merged with the Frito-Lay company a year later, which manufactures snacks. The business has, of course, been evolving and growing over the years. In the 1950s, the company’s tactic of using famous faces was still in place. Crawford used to drink Pepsi at company meetings, visit Pepsi-selling shops and bottling centers.
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The managing director of the company Al Steele, married the actress Joan Crawford. The song was extremely popular, and it was recorded as one of the most influential advertisement of the 20th century in 55 different languages and made its mark in history. The first commercial music released by the company was Pepsi Cola. He was so desperate at one point that he even offered to sell Pepsi to Coca-Cola, but officials at the company declined to make a bid. Guth had worked hard to build Pepsi’s success story. Guth, the owner of the Pepsi Cola Loft Sugar Company, founded it in 1931, after having toured in the hands of several investors. It did not take long before the company went bankrupt. He figured the sugar prices would increase, so he also planned to store the sugar during the coming periods. After years of brilliant success during the First World War, the sector was bothered by volatility in sugar prices.